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Outside Class Discussions

This page was created for the class to share discussions which were either not covered in class or to extend a discussion in class with related articles.

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(Hello all!

I've expanded this page with the following categories linked as separate pages, i.e.

-The Blogosphere
-Twitter and Mobile Communication
-Social Networking
-Second Life

You could contribute your articles via the following:

easy edit > link > enter text title and url > add additional comments

This could be a better way of categorizing our work? Perhaps discussions could follow via the threads, or adding posts as can be seen from the Twitter and Second Life pages.

please give us your feedback!

rachel :)

rachel.chia	Latest page update: made by rachel.chia , May 9 2008, 10:40 AM EDT (about this update About This Update Edited by rachel.chia 17 words added 17 words deleted view changes - complete history)
	Keyword tags: Outside Class Discussions More Info: links to this page

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Ephraim_Loy

Singaporeans trust blogs as much as they do traditional media

Feb 22 2009, 6:33 AM EST by rupakga

Thread started: Feb 17 2009, 11:10 AM EST Watch

This article appeared in the Feb 17 edition of my paper:

AS FAR as the Singaporean social-media consumer is concerned, blogs are just as important as traditional forms of media like television, radio and newspapers.
In fact, Google’s “Blogger” system, which lets people create blogs for free, has shot up to fifth among the top 100 most-visited sites in Singapore.
In a recent study conducted by marketing agency OgilvyOne Asia Pacific, more than one in two Singaporeans said they trust blogs as much as newspapers or TV news bulletins.
Commenting on the findings, Ms Debbie Swee, a market analyst with information-technology research firm IDC, told my paper that bloggers here have some influence over their readers.
“Blogging is pretty established in Singapore, especially in the younger community. Singaporean bloggers tend to write what they feel, whereas Malaysian bloggers tend to write what they think,” she said.
It also helps that bloggers here are seen to have integrity.
“Unlike in China, notable Singaporean bloggers, who have been paid by advertisers to talk about products and services, usually publish disclaimers before they blog about a product,” Ms Swee said.
“Because of that, Singaporeans will take them at their word.”
The OgilvyOne study also found that consumers from Japan and South Korea tend to upload content via their mobile phones or download music from legal websites.
In contrast, analysts said the personal computer is still tops with Singaporeans when it comes to surfing the Internet.
“Mobile Internet subscription is perceived to be more expensive by consumers,” Ms Swee said.

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Ephraim_Loy

Kotter's 8-Step Change Model

Feb 17 2009, 11:15 AM EST by Ephraim_Loy

Thread started: Feb 10 2009, 8:49 AM EST Watch

I was reading Prof's recommendation of the Kotter's 8-Step Change Model.

Link here: http://www.mindtools.com/pages/article/newPPM_82.htm

I think it is very useful in terms of the last two cases of DrKW as it is about how to adapt new technologies to the office environment. It is easy to understand and follow. What do you guys think?

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Social Media in a Crisis

Feb 12 2009, 7:53 PM EST by

Thread started: Feb 11 2009, 4:40 AM EST Watch

I think what I've learnt in this class is that, like it or not, social media is here, and people are talking about you. The GREAT news is that you know what they're saying.

For a company, the question will be, since people are talking about your crisis,and if it does drag on, wouldn't you rather be part of the conversation with an opportunity to tell your side of the story?

Social media is here, like it or not - I think most companies would like to have a say some way or other - the question is how to do so credibly (reputation).

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RE: Social Media in a Crisis
By: , Feb 12 2009, 7:53 PM EST

"I think you've raised two good points about social media in a crisis which can then be divided into the perceived good and bad sides from the viewpoint of the company at the center of it all.

"Bad" side (As perceived by the company):
Information, both accurate and inaccurate will rapid-fire all over the web, and can become out of your control, causing potential great damage to your company's image and reputation.

"Good" side
Unlike word-of-mouth which is the traditional medium of information cascades outside the social media where it is virtually impossible to know exactly what people are saying, opinions are now out in print on the world wide web, accessible for one and all to see. As such, companies know exactly what people are saying about them and as such, they know the extent of the 'damage' and can act accordingly.

Additionally, there are many tools online which allow for this - such as Google Alerts, as introduced by Daryl and the prof during the second class, as well. RSS feeds of influential bloggers, technorati (as mentioned in today's slides), and so on.

There are two faces of social media. But the challenge to everyone is how to turn the 'bad' face of social media to your advantage.

Which side of social media do you think triumphs? The good, or the bad? Do you think there are specific situations where the bad side of social media far outweighs the good side?"

Departing further from the advantages and disadvantages that Brenda has raised, the impression that I get from the class or Michael is that the benefits will outweigh the disadvantages for a particular reason:

In social media where people online can see and respond rapidly to both positive and negative comments, we TRUST that they will be able to form the right judgment to know to what extent the company has erred and the kind of penalty that it ought to be subjected to.

Of course, we don't really see alot of this happening yet, but as an optimist, with a higher volume of people logging online with an exponentially greater volume of information coming in, the onus is the SELF to be knowledgeable and make the right judgment. And if a community and later a nation is able to make impartial judgments for itself, then this benefit alone will certainly far outweigh the current disadvantages that online social media brings to a corporation.

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Adopting our very own work practices to the new technology we add	Thank you!	Crisis Communication Ocbc and Morgan Stanley (Soon to be bought over)
TED Talk on Emotions	Merger of Social networking sites	Enterprise 2.0
Podcast Activity	Crisis Management: Is social media the way to go?	lack of activity in Second Life
Adding an RSS Feed

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