I have created this page to communicate with you. Rather than responding to many individual emails one at a time, a single answer will be posted to this site. The end result should be a more efficient process and a consistent message given to all. You are strongly encouraged to subscribe to this page. Go to "more tools" and add this page to your watch list. You will automatically be notified by email anytime I have posted a class announcement. Thank you.

Like a blog, I will maintain the page in reverse chronological order so it is easy for you to read.
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March 12: Dorothy Shared a Great Item on the Shared Readings Page.
Yesterday's discussion of Long Tail was great and we made wonderful progress on that topic. It seems as though we did not quite get our arms around Wikinomics and understanding the issues quite as successfully. So Dorothy shared a great reading which helps us make progress with the Wikinomics topic. This is very (!) much worth your while.

March 3: Group Assignments for Wednesday Afternoon Class
The following post is quite long, so please take a moment and read this with a clear mind.

In class you will work in your final project groups to discuss the emerging trends or future of digital media. I am assigning a topic to each group, and you will need to present this topic to the class in 5-7 minutes total. Each team will read a different portion of these reports and then prepare a very brief presentation. Once the data is on the table, we can begin to discuss the critical/emerging questions. So, tomorrow when you present you are communicating for the purpose of educating and enabling further discussion. Please assume that each team will focus on their portion of the assignment, and that your introduction will be the only basis for class-wide discussion. The 5-7 minute limit will be strict and Horizon report teams should easily be able to limit themselves to no more than 4-5 minutes! Please keep it simple, yet give enough info so that we can understand and discuss. I know...a balancing act.

Here are your portions of the assigned readings. You will be allocated an additional 45 minutes at the start of class to work in your groups and finalize your mini-presentation (emphasis on mini). Also, please be prepared witht he technology so that you can quickly shift from team-to-team or else load all mini-presentations on one computer (as an alternative).

Links	WEF Report Horizon Report New ICT report
Everyone	Please read the introduction to the WEF Digital ecosystem report and also the introduction to the Horizon 2009 report. Introductions only.
Measurement Team	WEF Future Scenario, Safe Havens
Cambodia	WEF Future Scenario, Middle Kingdoms
South Korea	WEF Future Scenario, Youniverse
Singapore	Horizon Report, mobiles
Hong Kong	Horizon Report, cloud computing
India	Horizon Report, geo-everything
Vietnam	Horizon Report, personal web
Australia	Horizon Report, semantic aware applications
China	Horizon Report, smart objects
Hong Kong	Please find a way to give a very simple introduction to the new ICT report and introduce us to the notion of a digital divide. No need to cover the entire report...keep it simple and manageable, please.

Preparation: read the introductions and your assigned portion of the reports. If you have additional time, skimming the other portions of the reports will better enable you to contribute to class.
3:30 - 4:15 Team work and finalize mini-presentation
4:15 - 5:15 WEF Future Scenario discussions
5:15- 5:35 break
5:35 - 6:45 Horizon discussions
End of class: readings for the following week distributed and clarified


March 1: China Marketing Folks on Twitter

Feb 18: Final list of blogs for individual assignment
Here is the final list of names for those electing to blog instead of conduct the interview. This list is shorter than Daryl's for a couple reasons. First, some folks did not submit a blog feed, so I was unable to add anything to my Google Reader. Second, at least one blog was not yet set-up and no final site could be located. So for those who are not listed here, you will need to complete the interview assignment. Thanks.

Jeffrey Yeo Soon Huat ,
Jonathan Huang Yongzhi
Winston Tan
Dorothy Poon
Terence Tham
Carme Casasayas Salas
Marissa Ow
Apurva Prasanna
Terri-Anne Teo
Naresh
Sammy Ngyuen
Charis Sim
Rajbir Singh
Tabatha Maitland
Claire Yun Hae Young
Brenda Tan
Karen Wan
Xie Shangqian
Radhika Kanuga Rupak George

Feb 13: Started Discussion Thread for the Gillmor Article
Please feel free to discuss and see what we uncover.

Feb 12: US Air Force's Policy for Blog Responses (extending our crisis discussion)
Check this out. Does it help?


Feb 10: Email from David M Scott Regarding Our Rave Contributions
I just received the following email from David M Scott. A nice note of appreciation for all you have done with the Rave poster.



Feb 8: Prof's Blog has Moved & Surprising Stats for Our Wiki
Just in case you missed it through your Google Reader, my blog has moved. The new URL is http://communicateasia.asia and you can add the following to your Reader if you prefer to follow the RSS feed.

http://communicateasia.asia/feed/

I just took a look at Google Analytics (first time in a very long while!) and I was very surprised by the numbers. Here are the important stats.

Over the last 30 days ending Feb 7, we had 2369 visitors to the wiki and 75% were new visitors. Now, if we eliminate the visitors from Singapore (assuming that this class has driven the visits upwards), we still had 1662 visitors who were not from Singapore. These visitors came from 86 different countries with the USA being the leading visitor location outside of Singapore. The average visitor viewed 2.84 pages and spent more than 3 minutes on-line. And to put this in context, we are not updating the wiki now so people are coming to visit the static information rather than viewing updates/something new.

People are watching what you do.



Feb 2: Congrats to Ephraim for making it onto World Wide Rave!
See here. Somebody ought to do a way cool collage...

Jan 29: Make-up Assignment Posted and Due Feb 10 (morning)


Jan. 29: SocialCorp Text in Bookstore Now & Tip of the Day
If you want the text, a limited number of copies can be found in the SMU bookstore. I would not wait. Meanwhile, here is my tip of the day to help you along the way of your social media journey.



Jan. 25: SocialCorp Textbook in SMU Bookstore--Limited copies available

January 25: Wiki Template Guidelines Help You Begin Final Project

I have created a template to help your team plan the final project. While I have not intended this to be comprehensive, I have tried to share as many useful ideas as possible. Certainly we have learned a few things over the first years. You will be able to get the template off Vista once I am able to get into the system, but most importantly I am embedding the document here. I will also share this through Google Reader, so that this post shows up in your feeds.


Here are a couple other items to keep in mind. We will be meeting in a few weeks to discuss your project, so you need to get started immediately (so we have something to discuss).

If you have not finalized your team and the selected country, that needs to be dome immediately. Once we return to SMU after CNY, Daryl will wrap-up the teams and country projects.

Finally, this file helps you to improve upon what previous classes have done. You should go forward thinking that the current status of this wiki is perhaps not yet at the standard we are aiming for.

That is about it. Happy CNY and enjoy your reunion dinners!



January 19: Question About Readers and Wiki Usability
We can already see, from the previous class, the quick proliferation of wiki pages. Looking at our own communication choices, we can see several threads developing as well. What is the best way to use this wiki so that readers can easily access the content? In other words, do our initial approaches yield good content and usability?

January 19: Three Great Links to Help You Succeed with Digital Media

Hello. Just a quick note following a full day of "how to write case studies" with Harvard Business school (yes, Profs go to school too). Check out these links so you can learn more about social media. And remember, the best way to learn is to just dive in and do this. It will all make sense very quickly if you give it a go.

Link for your Google Reader: (http://www.google.com/reader/shared/02711948118778809683) This is Michael's Shared Items feed and required course content, in addition to research about your selected countries, is already being pushed out to you. You are required to follow this feed.

The Edublogger: (http://theedublogger.edublogs.org/) I strongly encourage you to check out some of the old posts at The Edublogger to learn more about how to use these tools. And while you are at it, see if you can add The Edublogger to your Google Reader so you can see for yourself just how easy it is to follow a useful blog.

Common Craft Videos: Go to YouTube and watch these videos for introductions to various social media tools. You can also pick up how-to advice, and see similar videos uploaded by other folks. These videos can be a great resource of you are new to social media. (special question: does the Common Craft site have an RSS feed, and what could you do with it if you find one?)

Have you subscribed yet to this page, or the "What's New" feed on this wiki?

Have you started looking at other blogs? Perhaps do a search on Google Blog Search and see what you can find. Look at the blog roll on sites you like, and see if you can find other great resources. Go visit the actual blog sites of the feeds in our Digital Media Across Asia pipe. See where the blog rolls on these sites will take you. Search for blogs within Google Reader as well.

If you have additional questions, then how might you find help? Can the tools you have already been taught be helpful? Looking at the list of pages on this wiki (upper left menu), do you see anything that might be a useful resources?

Go forth and communicate! This will make sense very, very quickly.

January 18: Using Prof's Page for Updates

The Tools of the Trade presentation has been posted on Vista. You may download this at your convenience.

Additionally, you should check this page regularly or sign-up for an email update telling you when items are posted here. I will not begin reducing the use of email to the class, and instead communicate with you through this channel. The time has come to begin adapting our behaviors to the Web 2.0 arena.

Finally, I have started pushing out content for you to read via my Google Reader share items feed. Please remember your course readings will come to you via this feed! If you have not already done so, add my shared items feed to your reader and organize so that the system works well for you.

Finally, with regards to a course text book, please do not worry too much if the free book is not working as you wished. To be honest, there are several books you could read. The important thing is that you have a means of learning about Web 2.0 and acquiring the knowledge and skills that you need. Here are five ideas for helping you reach that goal and succeed in the class.

1. Listen to two or three podcasts every week. These podcasts can be a great resource and amazing source of knowledge and professional community. So in addition to FIR, think about adding a few of the feeds that Daryl has already given you. These will make a superb alternative to reading a textbook.
2. Buy the SocialCorp textbook in February, when it becomes available.
3. Purchase Groundswell by Li & Bernoff at almost any bookstore in Singapore. This is an awesome book and makes a great choice for corp comm majors who must think about the business of communicating.
4. Another alternative might be Joseph Jaffe's Join the Conversation.
5. The classic in this space is Naked Conversations.
   

You choose what works best for you. There are many ways to get the knowledge you need, and our SocialCorp book is one of many options. So choose what you link and try to make this a successful experience. Don't wait...the sooner you dive in, the sooner this will all make sense.

Finally, if you plan to write an individual blog as an alternative to the interview/report, you need to let Daryl know your blog site by the end of this week!

Thanks!

January 13: Great advice for getting started with Google Reader