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What I learnt from this project
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Apr 11 2009, 3:20 PM EDT by
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Thread started: Apr 11 2009, 3:20 PM EDT
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Working with this team, and Amelia Wong on this project, I learnt how social media tools are used to measure websites and blogs, and how companies decide to market themselves on these social platforms based on these metrics. I have been able to understand the value of each metric and its use in social media. It is important for a company to select the metric that it thinks is most appropriate, and try enhancing that metric accoringly.
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What I learnt from this project
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Apr 10 2009, 7:54 AM EDT by
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Thread started: Apr 10 2009, 7:54 AM EDT
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in addition to what has been taught in class - which were mostly theories - this project had helped me to understand how social media tools are used in the real world. For my research portion (which was on Facebook, Twitter and Plurk), I found several measurement tools which were very useful for agencies. Further, I realised that applications could be written for Twitter (known as Twitter API or application program interface). Other tools to measure Twitter include Tweet Volume, Twist, Tw influence, Twitter Grader, Tweet Burner etc. For Facebook, one can use Facebook Lexicon for word measurement and Stats Insights to track the demographics of users on a page. Measurement is still something that companies are grappling with. There are many different versions and interpretations of what each metric means and there's discourse as well. The metrics that we have come up needs to constantly updated and revised as new measurement methods evolve.
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Caricature
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Apr 10 2009, 7:44 AM EDT by
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Thread started: Apr 10 2009, 7:44 AM EDT
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A TV set with people crowding around and watching it.
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Caricature
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Apr 10 2009, 7:43 AM EDT by
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Thread started: Apr 10 2009, 7:43 AM EDT
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A spider's web.
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Caricature
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Apr 10 2009, 7:42 AM EDT by
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Thread started: Apr 10 2009, 7:42 AM EDT
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A stopwatch and a person's hand clicking it.
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Caricature
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Apr 10 2009, 7:41 AM EDT by
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Thread started: Apr 10 2009, 7:41 AM EDT
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Two cars on the same road moving towards the same direction.
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Caricature
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Apr 10 2009, 7:40 AM EDT by
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Thread started: Apr 10 2009, 7:40 AM EDT
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A radio with radio waves coming out of it.
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Caricature
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Apr 10 2009, 7:39 AM EDT by
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Thread started: Apr 10 2009, 7:39 AM EDT
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A winning podium with first, second and third placing.
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Caricature
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Apr 10 2009, 7:38 AM EDT by
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Thread started: Apr 10 2009, 7:38 AM EDT
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Many speech bubbles coming out from a computer.
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Caricature
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Apr 10 2009, 7:37 AM EDT by
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Thread started: Apr 10 2009, 7:37 AM EDT
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Character with a name tag with the word "contributor" sitting at a desk.
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Caricature
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Apr 10 2009, 7:36 AM EDT by
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Thread started: Apr 10 2009, 7:36 AM EDT
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A pie chart with the word "demographics" on it split into various parts.
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Caricature
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Apr 10 2009, 7:35 AM EDT by
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Thread started: Apr 10 2009, 7:35 AM EDT
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Two groups of people, one group awake the other group asleep.
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Caricature
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Apr 10 2009, 7:34 AM EDT by
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Thread started: Apr 10 2009, 7:34 AM EDT
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Post-it pad with scribbles on it.
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Caricature
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Apr 10 2009, 7:34 AM EDT by
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Thread started: Apr 10 2009, 7:34 AM EDT
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A clock with hands moving in opposite directions.
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Caricature
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Apr 10 2009, 7:33 AM EDT by
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Thread started: Apr 10 2009, 7:33 AM EDT
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Two stick men with numbers in speech bubbles.
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Amanda.cheong |
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Britian's New Curriculum: Chapter I: Twitter, Chapter II: Blogs
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Apr 9 2009, 9:40 PM EDT by
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Thread started: Mar 26 2009, 12:25 AM EDT
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Read this in the Today paper today. Its wonderful how elementary school students are learning about twitter, blogs and web2.0 now. Its a revolutionary step forward. i confess, when i first got to COMM215, i had no idea what twitter was, neither did i have a clue about wikis and how they were used. of course i had heard of wikipedia but who'd have thought the WIKI in WIKIpedia actually stood for something?
being in this class has been an eye opener. but i just wish i had the push to learn all these much earlier.
Since i cant find the exact link to the Today article, here is a substitute: http://hragvartanian.com/2009/03/25/britain-modernizes-curriculum/
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Last Reply:
RE: Britian's New Curriculum: Chapter I: Twitter, Chapter II: Blogs
By: ,
Apr 9 2009, 9:40 PM EDT
There are 2 reasons i'm against this kind of curriculum for elementary school children. First of all taking into consideration the cognitive capabilities of children in elementary schools, i think its more important that children learn to interact which each in person rather than as twitter/blogging pals. When your young, your restless and you have too much energy which needs to be let out in the form of games, doing stupid things, acting etc. I would fear that the encouragement of social networking tools could mean that they hide behind a computer and along with that develop complexity issues about their true identities. As it is, secondary school is when you hit puberty and you develop major social complexes.
Secondly when i was a kid i lost my once upon a time "good" eyesight to spending too much time playing video games on the computer and micro genius. Imagine if you have a substantial number of primary 3 kids wearing spectacles because they blog too much. It might sound silly but i think its a problem you wouldn't want to have to deal with in the first place.
I don't think its a question of striking the right balance but more of when to introduce these kinds of tools. Elementary is too young. Not to say that kids aren't capable of using the tools. But is it necessary for them? I don't think so.
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Depth of visit
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Apr 7 2009, 1:55 AM EDT by
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Thread started: Apr 7 2009, 1:55 AM EDT
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- unable to find out how google anlytics exactly measures it... - probably can only measure your own site as you have to embed a code
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Feedback
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Apr 7 2009, 12:26 AM EDT by
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Thread started: Apr 7 2009, 12:26 AM EDT
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Hello guys,
I took a quick glance at the first few pages and noticed there are some blanks. If you could, please add N.A. when needed :) And do let me know which are the metrics from the initial list from our first meeting you have used and which are the ones you did not cover and the reasons (e.g. you didn't find it applicable)
Looking forward to seeing the word document and and suggestions for caricatures for each metrics.
Thank you so much! :) Anything just ping me on msn.
Amelia
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Stop begging for comments
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Apr 3 2009, 7:36 AM EDT by
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Thread started: Mar 24 2009, 11:28 AM EDT
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I stumbled upon this blog post http://adamspawn.blogspot.com/2009/03/stop-begging-for-comments.html
It was about the misinterpretation of the quality of comments vs the quantity of comments.
"When students are given a project to create a blog and are required to have involved content. They usually misinterpret it as the blogs must have a lot of comments. "
I'm not sure if the author's joking but he provided a way of generating quality comments on your blog without having to beg anyone for it. Apparently there are people out there who are willing to comment on your blog in return for quality reports about how to get a new job, how to win an interview, how to write resume etc. (especially in this dull economic situation)
Interesting but I personally wouldn't do something like this.... lol
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Last Reply:
RE: Stop begging for comments
By: ,
Apr 3 2009, 7:36 AM EDT
It's an interesting article, but the writer is making an assumption that the commenters have not been previously searching for these job articles on their own. I suppose I could see that the value add in his proposition is that the job articles are aggregated into a nifty little package but I'm not sure I'm 100% behind what he says.
Perhaps the underlying more important lesson to learn here is that in order to not have to beg for people to leave comments on your blog, you have to be able to offer them content of value; i.e. content that they want to talk about in the first place.
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Interview with Thomas Crampton
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Apr 2 2009, 12:18 PM EDT by
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Thread started: Apr 2 2009, 12:18 PM EDT
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Good news guys: Mr. Crampton has agreed to give us an email interview. He will send back the answers by the end of this weekend. Donovan can you post the transcript of the interview with Jeremy Woolfe here?
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